Next to being used in all types of art publications, Avant Garde was a. Avant Garde was the first typeface released by ITC when the company was founded in 1970.
It was based on Lubalin’s logo for Avant Garde magazine. When ITC released the OpenType version of the font, the original 33 alternate characters and ligatures, plus extra characters were included. Herb Lubalin and Tom Carnase designed Avant Garde around 1968. The font family consists of 5 weights (4 for condensed), with complementary obliques for widest width fonts. However, in the initial digitization, only the text design was chosen, and the ligatures and alternate characters were not included. The original designs include one version for setting headlines and one for text copy. The condensed fonts were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977.
Herb Lubalin devised the logo concept and its companion headline typeface, then he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface. ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine.
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